When I was a teenager, I went through a period where it was considered high style to be able to contrive riddles with no answers. One such was, 'How far can you go into the woods?' The answer is, 'half way, because if you go in any deeper, you'll be coming out again.' People who buy or sell are faced with the same sort of tricky questions. Because profit lies in the eyes of the beholder, the determination of how much is too much to pay, or too little to receive depends on the needs and aspirations of those involved.

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